MONOCULTURE: CASE STUDIES

scan: (c) M HKA, Skyline Productions
A Record from Ronald Reagan To All Californians (Ronald Reagan), 1966
Other , 20 x 14 cm
"7 vinyl, LP

The declamatory style of Reagan’s A Time for Choosing speech ensured his success among California Republicans. Similar in rhetoric, but much shorter and fairly light on ideological content, this record was part of Reagan’s campaign for governor in the 1966 election. Appealing to reduce government regulation, he calls out for Californians to vote for him if they “believe in their destiny” and their own decisions. Another distinctive feature of Reagan’s speeches is the emphasis on his non-political, unprofessional background. Reagan served as the 33rd governor of California from 1967 to 1975, prior to becoming the president of the United States.