MONOCULTURE: CASE STUDIES
scan: (c) M HKA
Non aux Oranges Outspan d'Afrique du Sud, 1980
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In the 1970s, South African citrus brand Outspan became a symbol of the exploitation of the black population under the apartheid regime. A boycott campaign by several NGOs against Outspan aimed to put pressure on the South African government and to raise awareness of apartheid in the European public.
